Thursday, March 26, 2009

New PR Grant Structure

The RI Board of Directors has approved the continuation of Public Relations (PR) Grants in 2009-10.

PR Grants enable districts to place television and radio public service announcements (PSAs), billboards, banners, ads and newspaper supplements in their communities.

Following is the grant structure for 2009-10:

1. Grants of up to $10,000 per district will be available until funds are depleted.

2. Only districts are eligible to apply. One application will be considered per district.

3. Funds are awarded based on the quality of the application and with the goal of ensuring an equitable spread of Rotary promotion worldwide.

4. Districts may organize their PR Grant project in a variety of ways, including:
A project developed at the district level in which every club participates

A project developed by the District PR Committee in which several clubs participate

A project developed by an individual club which is selected by the District Governor to become the district’s application
5. PR Grant applications must be signed and approved by the District Governor.

6. Districts must contribute a minimum of 1/3 of the total PR Grant amount requested.

7. Complete PR Grant applications are due to RI Headquarters by 15 July 2009 (please note new date for application).

Effective public relations campaigns can increase awareness and foster a positive public image of Rotary, which in turn aids membership development efforts. District PR Committees should be encouraged to apply for a PR Grant, and as RRIMC, you can work with your districts to make those PR initiatives a valuable part of your overall membership development strategy.

PR Grant applications have been emailed to all district governors-elect. They are also available on the RI Web site or you can download one here.

PR Grants: Frequently Asked Questions can be viewed here.

2 comments:

Carrie Moore said...

From Abdul Rauf Rohaila:

Dear Carrie,

This is a great news. This is one of the best tool to make public awareness about the RI working. I belive that through this we can attract more people to join our movement.
Please inform whether any request by a district during RY 2008-09 can still be entertained.

Yours-in-Rotary,

CDG Abdul Rauf Rohaila,
RRIMC Zone 6B.

Carrie Moore said...

Rauf:

All PR grants for 2008-09 have been awarded (all districts were informed by December 31st).

Districts are encouraged to apply again for 2009-10 grants, of course being mindful to adhere to the new criteria.

During the planning process, districts may submit their plans/ideas to prgrants@rotary.org for feedback/suggestions so they can address issues before the application is submitted.

Best of luck to your districts!